WT Author
WT Author
To assist WT Author with their video production, we start by understanding their goals, target audience and competitors. We identify the message they want to convey through their video and develop a creative brief that outlines the project’s requirements.
WT Author
Seizing the Opportunity
Adapting to the Modern Buyer
To ensure that we deliver the best possible result, we know that a good storyboard is crucial. It helps us plan our shots and ensure that everything comes together perfectly in the end.
We all know that 2020 was a challenging year for organisations, but at WT Author, they were excited to embrace the new opportunities and tackle any obstacles that come our way. As they adapt to the changing sales process, they’re committed to meeting the needs and expectations of modern buyers.
That means focussing on their stories and delivering content that resonates with them. One of the biggest challenges they face when it comes to content is its inflexibility. However, we’re constantly exploring new ways to share their message across different platforms and reach a wider audience.
WT Author
Outlining the Solution
Mastering the Art of Attention-Grabbing Content
Producing high-quality, engaging content doesn’t have to break the bank. By being creative and resourceful, we create great content on a tight budget.
Consistency is key when it comes to content marketing and a good workflow helps us maintain a steady output of high-quality content.
And once they had their pitch deck ready, it was time to start writing the script to bring the concept to life. We include visuals, music and sound effects that help the story resonate with the audience and include a call to action that aligns with their goals.
WT Author
The Power of Visuals & Audio
When it comes to designing the video, we choose typography and graphics that reflect the brand and the tone of the brand. This helps to communicate the message clearly and effectively.
Don’t forget the power of audio-visual content – by investing in colour, music and sound, you reach a wider audience and leave a lasting impression.
We have a clear idea of what they want to achieve, allowing us to be creative in how we go about getting it.
WT Author
The Changing Market
The Rise of Video Content for Microbrands
The market for producing video content for microbrand watch companies is rapidly evolving.
With the rise of digital media and social platforms, creating visually compelling video content has become a vital aspect of marketing for microbrands. As a result, microbrands are competing with larger brands and need to create content that not only represents their unique brand identity but also engages their target audience. Furthermore, people are increasingly seeking out videos that provide a behind-the-scenes look into the production process, showcasing the craftsmanship and quality of the product.
In order to stand out in this crowded market, microbrands must create high-quality, visually appealing video content that captures their brand essence while also meeting the needs and expectations of their audience.
WT Author
The Perfect Product
WT Author
Goals for Growth
Triple Win
Our recent efforts have resulted in an incredible 38% increase in clicks compared to the same three-month period last year.
That’s not all, as we’ve also seen an 18% increase in impressions during the same time frame, which means our message is reaching a wider audience.
But the best news of all is that our pre-orders have increased by 15%, resulting in a total of £45,747! This is a fantastic accomplishment, and it’s all thanks to the hard work and dedication of our team.
+38% Increase in Clicks
20/03/2021 – 20/06/2021
vs.
20/03/2022 – 20/06/2022
3 month comparison, year-on-year
+18% Increase in Impressions
20/03/2021 – 20/06/2021
vs.
20/03/2022 – 20/06/2022
3 month comparison, year-on-year
+15% Increase in Preorders
Versus previous year
From £40,042
to £45,747
WT Author
Learn More
WT Author
The independent microbrand that designs and builds limited edition, handmade watches from our workshop in Shropshire, UK.
Video Production
From pre-production to post-production and VFX, our video production agency in the UK knows what it takes to create footage that tells a story and grabs your audience’s attention. We’re confident in our ability to create compelling videos that will leave a lasting impact on your audience.