The social media managers in Essex, Leigh-on-Sea providing content that’s becoming more and more visual. The most successful platforms focus primarily on image-based content. In order for businesses to evolve in this environment is to implement a branding strategy that is visually strong. Images are processed better and faster than words, which increases social engagement.
Every well-known brand you see uses a very specific set of colours time-and-time-again. These are utilised in their logo, text and imagery. As a general rule we choose between 2 and 4 to utilise across your social media management. Over time your followers will become familiar with your brand.
A font library can account for a lot of the brand’s personality. Strong fonts can create impact whilst a simpler selection can look timeless. As a general rule of thumb, we consider using three fonts for your brand and use them consistently. There is a font for titles and headings, one for subtitles and one for the body of text.
Just like colours and fonts, images also need to be consistent. Choosing the correct photography is one step, however selecting the right filter goes towards a lot on social media management. This can be a sun-drenched filter that evokes summer.
Templates can speed up the design process. For example, producing a document to keep logo positioning consistent can make sure elements of your brand work in harmony. When implementing these ideas it is key that you remember every platform carries different dimensions, this can’t stop you from being consistent however!
Like always, it’s easy to get carried away with so many great ideas buzzing around your head. However simplicity is always best. By reducing clutter, you are much more likely to get your point across. Everything should have a reason for being there.
Designing animations, book covers, branding, ecommerce sites, graphics, infographics,
packaging, posters, products, trend forecasts, watches and websites.
Services include animation, ecommerce sites, digital audits, hosting, online marketing, PPC campaigns, SEO campaigns and websites.
Our teams are always adding to the list of services.
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