Penguin Random House
Burning Girls
To assist Penguin Random House with their animation design, we start by understanding their goals, target audience and competitors. We would collaborate with the brand to identify the message they want to convey through their animation and develop a creative brief that outlines the project’s requirements.
Penguin Random House
Seizing the Opportunity
Marketing Through Animation
We were ecstatic when Michael Joseph, a Penguin Random House imprint, approached us to help create a buzz for one of their best selling author’s new book, The Burning Girls by C.J. Tudor.
Not only were we involved from the very start of the launch creating a variety of digital assets like quote cards and social media posts, but we were also given the exciting opportunity to take over the Sky On-Demand homepage for the book.
The challenge was to create a TV-quality video on a tight budget and within a 1 week timeframe. Traditional TV adverts cost thousands and take weeks to produce, but we were determined to make it happen. With our creativity and resourcefulness, we were able to come up with a solution that exceeded expectations and helped make the book launch a success.
Penguin Random House
Outlining the Solution
Creating a TV-Quality Video Without Leaving the Studio
When faced with limited time and budget, we didn’t let it hold us back. We turned to stock video footage sites and put together a proposal using clips that were carefully selected to create a coherent video.
After approval, we colour graded each clip and added text transitions and sound effects to enhance the final product. By using only royalty-free clips and sound, the team was able to save the client money and deliver a high-quality video within budget.
Despite strict regulatory guidelines, the animation passed approvals with flying colours and was uploaded for use. Our team’s ingenuity and resourcefulness resulted in a TV quality video that was created entirely in-house using Adobe Premiere and Adobe After Effects.
By resizing the animation for various social media channels, we ensured maximum exposure and longevity for the client’s video.
Penguin Random House
The Changing Market
Animating Stories on a Budget
Nowadays, we are seeing more and more publishers and authors looking to bring their stories to life through animation. However, with tight budgets, they need to find animation studios that will deliver high-quality work without breaking the bank.
We understand the importance of adapting to these changes in the market. One way we can adjust is by leveraging technology to streamline our animation process and reduce costs without sacrificing quality.
This involves using advanced software and automation tools to speed up production while still maintaining creative excellence.
We can also stay up to date with the latest trends and techniques in animation to ensure that we’re delivering the most engaging and visually stunning animations possible.
Penguin Random House
The Perfect Product
Penguin Random House
Goals for Growth
Video Variants that Rocked Social Media
The video variants we created really made a splash, receiving a whopping 15,000 views across Twitter along with 1,000 other interactions.
And that’s not all, it also got 7,500 views on Facebook!
We’re thrilled to have contributed to the success of the book, which was even picked by the prestigious Richard & Judy Book Club.
Richard & Judy
Book Club Pick
15,000
Views across Twitter, on top of 1,000 other interactions.
7,500
Views on Facebook
Penguin Random House
Learn More
Burning Girls
The Burning Girls is a creepy, atmospheric psychological thriller about an insular village with a dark past comprised of religious martyrs, missing girls, and exorcisms.
https://www.penguin.co.uk/books/the-burning-girls
Animation
Whether it’s a heart-stopping action sequence or an emotionally charged scene, our animation studio in the UK will make it happen.