Leigh Spirit Co.
Leigh Spirit Co.
To assist Leigh Spirit Co. with their branding design, we begin with a discovery phase to understand their values, goals, target audience and competition. This involves research, interviews and discussions with the brand.
Leigh Spirit Co.
Seizing the Opportunity
Overcoming Funding Challenges
Leigh Spirit Co. faced a common challenge as a start-up: limited funding. However, they didn’t let it hold them back. Our expert branding strategy and sales plan helped them generate revenue through various channels such as their website, local/national events and in-store purchases.
We carefully planned the route to market, focusing on the core market and understanding their needs. Starting with local promotions, we gradually gained traction and expanded to the national market. To accomplish this, we built a strong team with a clear vision and introduced every team member involved to a specific design task. We believe that building strong relationships among our team will only strengthen our ability to create the best possible product.
Leigh Spirit Co.
Standing Out in a Saturated Market
Leigh Spirit Co. faced launching into a crowded market, but that didn’t let that hold them back. We constantly came up with creative approaches to market their product, whilst staying on top of regulatory changes.
The brand’s website is their digital home base, where they showcase their personality and values, creating a community of like-minded individuals. Working closely with us, every detail is carefully considered to create a seamless experience for their customers.
By aligning their website, products and storefront with their brand identity, they’re able to create a cohesive and memorable experience that sets them apart from the competition. This commitment to delivering exceptional quality and service ensures that Leigh Spirit Co. stands out in the saturated market.
Leigh Spirit Co.
Outlining the Solution
Effective Ways to Collaborate with a Remote Team
Collaborating with a remote team will be challenging but it doesn’t have to be. Respect is key. Recognise everyone’s strengths and differences to complement each other. Regular check-ins, video calls and studio visits keep everyone on the same page. Despite hectic schedules, the team still works together to achieve the best results.
The design team plays a crucial role in product development, ensuring that every product is cutting-edge and future-proof. This approach keeps the brand ahead of the competition, grow and evolve.
Consistency is key for this brand but they also understand the importance of innovation. Their collection includes Old Leigh Rum in White, Dark and Aged varieties, Crowstone Vodka, Estuary Gin and miniature editions of all of the above. As well as Sipping Tonics to complement the varieties of Old Leigh Rum.
Leigh Spirit Co.
Crafting a Unique Brand Story
Leigh Spirit Co’s marketing strategy focuses on their unique story to create an emotional connection with customers. Working closely with local artists and creatives, we help showcase their uniqueness through visuals, messaging and voice. Attention to detail, including bespoke illustrations and bottle choices is crucial to improving product value and standing out in a competitive market.
Leigh Spirit Co. maintains the brand in-house and our user-friendly design is compatible with standard devices and software. Our team provides quick and effective solutions to keep the project on track.
Author Studios
The Changing Market
Sustainable Spirits, Strong Connections & Buzz-Worthy Products
We’ve developed a brand story that resonates with their audience and emphasises their unique selling points. Their commitment to sourcing only the highest quality small-batch spirits and their dedication to sustainable and local practices are showcased to make sure their Brand stands out.
We’re transforming the way followers interact with the market, building strong connections between the brand and its audience. We listen to feedback to enhance the brand experience and create visually striking products that generate buzz and user-generated content, promoting the brand effectively.
Author Studios
The Perfect Product
Author Studios
Goals for Growth
Leigh Spirit Co.’s Rapid Rise to Success
Leigh Spirit Co. has achieved phenomenal growth month after month, thanks to their commitment to quality products and services. Their success is evident through their increased customer base and revenue.
The expansion of their brand into three locations including a distillery and two bars, highlights their dedication to delivering unforgettable experiences to their customers. Their commitment to innovation has led to an impressive expansion of their product line from three to over ten in just one year.
+961% Increase in Impressions
12/03/2021 – 12/06/2021
vs.
12/03/2022 – 12/06/2022
3 month comparison, year-on-year
+590% Increase in Clicks
12/03/2021 – 12/06/2021
vs.
12/03/2022 – 12/06/2022
3 month comparison, year-on-year
Author Studios
Learn More
Leigh Spirit Co.
So if you’re looking for a spirit that’s as upbeat, confident, and full of life as you are, look no further. Trust us, once you’ve tried their products, you won’t want to go back to anything else. Cheers to good times and great spirits!
Branding
We’re the branding design agency that understands all individual design assets are important, but they must also work together to create a cohesive brand identity. By keeping the process fluid and responsive, we will ensure that your brand always remains relevant and accurate.