Fit for purpose
We plan and project business designs and experiences by communicating ideas with visual and textual content. Whether we are producing items that are physical or digital, the information is always centred on imagery, words, and graphic design components. The experiences we create are either instantaneous or produced over a much longer period. This can also stretch across any scale, whether it is a simple thumbnail or a nationwide signage campaign. We build designs that are fit for purpose and fit into a broader context; this can be for commercials, education, cultural significance or even political.
A single system
Each project we undertake is a system of single elements that build a relationship between all parts. This is where we bring value, by expressing a brand through individual components such as business cards, signs, logos and advertisements. The real graphic design impact comes when they are experience together. This is how relationships with brands are formed.
Simplify the process
We explore both static and interactive graphic design. This could mean information is changing constant or the content is expected to last for a longer period. We often simplify the processes that can assist a user navigate through rather complex experiences, and we always respond to the actions of the viewer. We undertake everything from the visualisation of live information streams across digital products and service, user interface (UI) projects across individual layouts and user experience (UX) which deals with the interaction as they move through the website / app.
Typefaces carry everything that is summarised above. The look and feel of a single letter or icon can have a huge meaning, as it is composed of relationships between lots of individual things that come together to create meaning. Over the course of a project, it could include all these things. Although we lean to specialising in key areas of the graphic design process, being a smaller operation means we are capable across individual areas as well as having expertise across multiple areas.