A vast cross-section of the industry
We are a fashion forecasting agency that focuses on short-term and long-term fashion trends. We produce reports that predict colour, fabrics, textures, materials, prints and graphic across a vast cross-section of the industry. These include beauty/grooming, accessories, footwear, street style and other products from the runways and stores around the world. We deliver the latest information from all levels of fashion including haute couture, ready-to-wear, mass market and street wear.
An all encompassing process
And it doesn’t stop there! Trend forecasting is an all-encompassing process that can focus on many industries if need be (we often find ourselves looking to automobiles, food and beverages, literature, and home interiors). Our responsibility is in attracting consumers through these trends to help retailers and other designers to sell their brands. A lot of fashion industry workers concentrate on the Internet to access information on new trends. We believe that this is just the tip of the iceberg so we arrange trips to Fashion capitals and international shows to determine the hottest colours, wardrobes and designer collections.
Constantly observe and record
To identify a trend is constantly observe and record findings. We are a curious lot at Author Studios and we surround obsess over a vast amount of subjects and disciplines across art and design, music, science, technology and many more. We base root our findings to facts and beliefs on what the next big thing will be. We compile information and once we spot a thread that can be drawn through the data we act fast to cement that trend.
Incredibly important to any business
Short-term and long-term fashion trends are incredibly important to any business. We consider information presented to us via the internet or magazine through the latest catwalk photographs or street styles with a short-term impact. Long-term trends might come in material innovations that will have a greater impact on the world. Some trends may a passing comment to the industry at that particular moment, whilst others may never go away such as trends inspired by previous fashion-focussed decades.