To assist Essex Maintenance with their SEO, we start by conducting an audit of their current website and identifying any areas where improvements could be made. This involves analysing their website’s technical SEO, on-page optimisation and off-page optimisation.
Seizing the Opportunity
Avoiding the Pitfalls of Quantity Over Quality in Website Content
Essex Maintenance fall into the trap of thinking that more is always better. Too much duplicate content across multiple sites was hurting their website’s search engine ranking.
There was no relevant content that was tailored to their target audience and it decreased their chances of showing up in the search results. Poor user experience (UX) put off visitors on the site, discouraging them to engage with their services.
The website was difficult to navigate and loaded slowly, losing potential followers. Priority was placed on quantity over quality when it came to content writing. A lack of writing experience held them back.
Outlining the Solution
Staying Ahead of the SEO Game
SEO is always changing, but there are many ways to keep up with it and stay ahead of the curve. Start by doing your research and mind-mapping your ideas to create a content schedule that reflects your company’s values and personality.
It’s important to remember that while SEO may take up to 6 months to fully show its impact on your website, you may start seeing small increases in traffic and engagement after a few months of SEO work.
The Four Essential Components of a Strong SEO Strategy
Tracking and reporting your progress is important to ensure you’re on the right track and tools like RSS feeds and social bookmarking will also be used to promote your website and build links to your site.
Optimising technical SEO was crucial to improving their site’s visibility in search engines. This included ensuring their website was indexed, their crawl budget was sufficient and fixing any crawl errors, internal links, sitemaps, site speed, redirects, broken links and implementing HTTPS and AMP.
Our usability check ensures users will easily achieve their desired goals on your website. Repeat users will find the website easy to remember and use and they’ll recommend it to others.
Lastly, link building is the process of acquiring links from other websites to theirs and content marketing, such as creating infographics, is a great way to make complex information more digestible for users.
The Changing Market
Navigating the Rapidly Changing SEO Landscape
The world of SEO for plumbing services has rapidly changed, with local search becoming a key focus. Due to the number of competitors in the market, plumbing companies must build a strong online presence with website optimisation, content marketing and social media marketing. Local plumbing companies need to optimise their website for local search, create localised content and build high-quality backlinks.
National plumbing companies need to focus on building a strong brand that is recognisable and trusted by consumers across the country. Both local and national plumbing companies need to adapt their SEO strategies according to the latest changes in Google’s search algorithms to succeed in attracting new followers.
The Perfect Product
Goals for Growth
How Essex Maintenance Skyrocketed to the Top of Their Online Competitors
The page authority has skyrocketed by an impressive 45%, while the domain authority has seen an impressive 40% increase. But that’s not all – they’ve also experienced a whopping 105% increase in clicks when we compared March 2019 to March 2020 and a staggering 451% increase in impressions.
And the good news keeps on coming.
Despite being listed as the 17th competitor at the start of our journey, Essex Maintenance has made a huge leap to #5 in just 3 months. This incredible achievement was made possible by our commitment to a properly formatted site and link building with other profiles, all measured using global standards – no internal tools that manipulate results here!
Increase in page authority score
Increase in domain authority score
Increase in website clicks
Increase in website impression
#5 out of 20
The business was originally listed at position #17 out of 20 compared to it’s competitors, jumping 12 positions in 3 months.
Essex Maintenance Ltd. takes great pride in their work and as a result, they’ve developed an excellent reputation for quality and reliability in plumbing and heating services throughout the region.
You may be wondering how to get your website ranked by Google and boost your website’s visibility. There are multiple skills and techniques that our search engine optimisation services in the UK can help with.