Digital Marketing Agency UK
Advertising
Our digital marketing agency in the UK focuses on inspiring your target market and bidding on relevant keywords and phrases to ensure your brand is visible and accurate, putting your business front and centre in search results.
Digital Marketing Agency UK
Seizing the Opportunity
Emotional Marketing for Your Brand
Effective marketing requires an understanding of what motivates your audience and how to connect with them emotionally. By allocating a larger budget and exploring different channels, you will reach a wider audience. Creating ads optimised for each channel is important as they may perform differently.
Understanding what your audience is looking for in a product or service will make a huge impact on their response to your brand. We will help you gain positive traction and stand out in today’s competitive market by understanding your target consumers on a deeper level and making your brand more relatable.
Advertising © Penguin Random House
Advertising © Penguin Random House
Digital Marketing Agency UK
Building a Strong Foundation for Content Creation
To produce great content, it will be crucial to start with a strong foundation. Our team understands how to include the right keywords and settings to ensure your ads are seen by your desired audience. Customer profiling is key in understanding your target market and we’ll help you create profiles of your ideal customers to better understand their motivations, needs and wants.
We’ll focus on creating good quality, optimised content while testing what works and gradually increasing your budget as you see results. We’ll use multiple marketing platforms to tailor your content and maximise its potential, while staying focused on the core values of your product/service to create customer loyalty and repeated purchases.
Digital Marketing Agency UK
Outlining the Solution
Personalised Advertising: The Future of Marketing
The advertising landscape is changing and personalisation is becoming more important than ever. Viewers are often watching content on mute, so dynamic visuals are essential. Influencer marketing is an effective way to build trust and promote your brand.
At Author Studios, we will focus on creating compelling content that fulfils a specific purpose and encourages interaction. We specialise in shorter videos that keep viewers engaged and repurposing content for maximum reach. Our goal is to provide an emotional and rich experience that strengthens engagement and delivers value to your brand. We will work closely with you every step of the way to ensure your message is communicated effectively. With our solutions, your content will be translated and enjoyed globally, helping you to grow.
Advertising © Penguin Random House
Digital Marketing Agency UK
The Delivery Model
Comprehensively Setting Out Our Plan
We have a strategic approach to creating effective campaigns that take your audience on a journey from awareness to advocacy. The process starts with creating brand awareness, followed by consideration of your products or services, converting potential customers into loyal customers and ultimately turning loyal customers into brand advocates. With this model, you have the power to create compelling campaigns that build lasting relationships with your audience and drive brand growth.
Awareness
Awareness is key and that means understanding who your audience is, what they need or want and how to reach them.
Without that information, it will be hard to sell your product or service.
Consideration
We’re here to provide you with all the information you need to make an informed decision.
Let’s dive in and discover how our services will help you achieve your goals.
Conversion
It’s vital to convert first-time customers into repeating customers.
By making sure their first experience with your business is positive, they’ll be eager to return.
Loyalty
When it comes to marketing, customer retention should be your top priority. Why? Because it’s more cost-effective to keep the customers you have rather than constantly acquiring new ones.
Advocacy
Word-of-mouth is still the most powerful marketing tool out there. By creating a product or service that people love, they’ll naturally want to tell their friends and family about it.
Advertising © Penguin Random House
Digital Marketing Agency UK
The Changing Market
Revolutionising Marketing for Today’s World
Marketing is constantly evolving due to technological advancements, providing endless opportunities to promote brands. Print and TV ads are no longer the only options and it’s essential to prioritise brand values when creating content. The conversion rate is a critical metric to measure success and planning ahead is key.
By staying ahead of the game and anticipating future changes, your brand will effectively engage with customers and transform the way they interact with the market.
Digital Marketing Agency UK
Email Marketing Reigns Supreme for ROI: Global Survey Results
Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019.
During a 2019 survey carried out among marketers from across the globe (out of which 57% were based in the United Kingdom), 73% of in-house marketers and 75% of agency marketers rated email marketing as excellent or good for return on investment (ROI).
Source: Statista 2022
Quantifying the Upside & Potential ROI from Market Growth
Advertising © Michael Joseph
Digital Marketing Agency UK
The Perfect Product
Connect with Your Audience Anytime, Anywhere
With the rise of the internet, brands now have the opportunity to reach potential customers in ways that were once impossible.
Our team will help you leverage digital channels such as search engines, social media, email and other websites to effectively promote your products or services. We understand the importance of reaching your target audience and creating engaging content that resonates with them.
Nada
Digital Marketing Agency UK
Strong Leadership
The Advertising Project Manager Who Makes Your Brand Stand Out
Nada’s role as an advertising project manager involves managing the entire advertising campaign, from concept to execution. Her passion for creativity and her ability to think strategically enable her to create advertising campaigns that resonate with the target audience and leave a lasting impression.
Whether it’s creating a viral social media campaign or a TV commercial that leaves a lasting impression, Nada always delivers advertising campaigns that exceed expectations.
Advertising © Penguin Random House
Your Team
A Confident Project Manager and Talented Design Team
With our project manager and senior designer leading the way, you will have full confidence in the success of your project. Our team is always prepared to adapt and provide additional support as needed, ensuring that your project is a resounding success.
The project manager will start by scheduling a meeting with the senior designer, designer and junior designer to discuss the project goals and timeline. Together, the team will develop a project plan that outlines the scope of work, sets deadlines and identifies key deliverables.
Project Manager
Senior Designer
Designer
Junior Designer
Collaborators
Advertising © Penguin Random House