To assist Diamond Boutique with their website design, we start by understanding their brand goals, target audience and competitors. We identify the message they want to convey through their website and develop a creative brief that outlines the project’s requirements.
Seizing the Opportunity
Polishing the Past
The diamond jewellery website was stuck in the past. It struggled with slow loading, inconsistent branding and a lack of clear direction for their visitors. The website did not adhere to any mobile-first, responsive design facilities, often making it inaccessible and not very engaging to potential followers no matter where they were.
It was difficult for visitors to engage with the brand without any calls to action throughout the site. Very little work was put into analytics and metrics tracking, meaning there were no insights for optimising the website for even better results.
Outlining the Solution
Making Shopping Seamless and Stress-Free
Diamond jewellery is the perfect way to show someone special how much they mean to you. That’s why it’s so important to ensure that the delivery process is seamless and stress-free for your customers.
The website offers a 24-hour online live chat service to keep you connected with customers around the clock. We believe that by making the website accessible, we’re not only making it more inclusive, but also more user-friendly for everyone.
Our goal is to create a bond with the audience and we know that a great delivery process is an essential part of that.
From Discovery to Deployment
Our design process starts with the discover phase where we gather information about our users’ needs and preferences through focus groups, interviews and surveys. We also conduct a usability audit and a gap assessment to identify areas for improvement.
In the define phase, we generate ideas using brainstorming techniques, create user profiles and define requirements for our product.
In the design phase, we prototype and test our ideas, focusing on functional and visual design.
Finally, we ensure successful deployment through standards compliance, accessibility testing and user training and conduct a usability check to improve the product further.
The Changing Market
Adapting to New Technologies and Standing Out in a Crowded Field
A challenge facing brands in the diamond jewellery ecommerce market is the rise of new technologies and platforms. With the increasing popularity of social media and mobile devices, brands need to be constantly adapting to new ways of reaching and engaging with their followers.
This means investing in cutting-edge technologies and platforms, as well as building strong relationships with influencers and other key players in the industry.
At the same time, brands also face challenges around competition and pricing. With so many players in the market, it can be difficult to stand out from the crowd and offer products that are both high-quality and affordable.
This requires brands to be creative in their marketing strategies as well as, constantly monitoring and adjusting their pricing strategies in response to market trends and consumer demand.
The Perfect Product
Goals for Growth
The Ultimate Destination for Dazzling Diamonds
The website has seen tremendous growth in recent months, with a remarkable decrease in bounce rates from 60% to 48%.
Our efforts have paid off with a 0.6% increase in conversions, showcasing their commitment to delivering exceptional customer satisfaction. We are thrilled to share that their online traffic has increased by 12%, indicating their ever-growing popularity in the world of diamond jewellery.
From 60% to 48%
Diamonds boutique offers a wide collection of diamond jewellery in UK. They have a range of engagement, coloured gemstone & wedding rings.
Whether it’s a ecommerce store or a specialist website, our website design services in the UK will help elevate your business to new heights.