A Single Book Cover Design
Before we design concepts for our creative book covers, we create a brief that focuses on the message and ideas that the author is putting across. We ask ourselves: How can this book be broken down into one single idea to be communicated? To answer this we look to what the readers are looking for – it can be anything from inspiration to achievement, knowledge to romance or possibly even murder and revenge!
Stop people in their tracks!
Focusing on one value helps us to generate ideas and visual references to determine imagery, colour, typography and layout to ultimately capture what the book is about. The idea is to create excitement. It is an essential tool in an author’s arsenal and it is something that is used to evoke interest. Stop people in their tracks! The genre should be clear and indisputable allowing the customer to immediately determine whether or not they should buy the book. We like to keep things simple, and often, a minimal style is seen to be a timeless example of a great book cover design. Ultimately it helps to focus on the book’s title and author’s name which is everything we want from our designs.