Branding Design Agency UK
Branding Design
We’re the branding design agency in the UK that understands all individual design assets are important, but they must also work together to create a cohesive brand identity. By keeping the process fluid and responsive, we will ensure that your brand always remains relevant and accurate.
Branding Design Agency UK
Seizing the Opportunity
Simplify Your Branding with Coherent Guidelines
Don’t know where to start with your branding? No need to worry!
Our team will help you with coherent guidelines for success. We understand that branding can be difficult to define and neglecting it will hurt your goals. On the other hand, overdoing it will make it complex. That’s why we will take a balanced approach to define your brand beyond just a logo. With our expertise, we’ll work with you to develop a comprehensive marketing strategy that aligns with your brand and target audience.
Don’t fall into the trap of relying on the latest trends and constantly trying to please others, leading to over-promising and under-delivering. Let us simplify your branding approach and achieve success with a clear message.
Branding © Kondomeriet
Branding © Contego
Branding Design Agency UK
Building a Strong Brand for Long-Term Customer Loyalty
We will take a future-focused, brand-focused approach to help you build loyal followers. Effective brand messaging will be crucial for communicating your value proposition and personality, and we’ll be here to guide you every step of the way.
Our approach will emphasise precise positioning, product portfolio and compelling communication for long-term strategic direction. Our goal will be to create a strong brand that attracts more followers at a lower cost per acquisition, who will be happy to pay more and buy more often. By differentiating you from your competitors, a strong brand will build trust and loyalty with followers for long-term ROI.
Branding Design Agency UK
The Strongest & Most Relevant Brands Outperform Every Market Index
We measure this against 10 factors:
- Clarity
- Commitment
- Governance
- Responsiveness
- Authenticity
- Relevance
- Differentiation
- Consistency
- Presence
- Engagement
Branding © Contego
Branding © Frequencia
Branding Design Agency UK
Outlining the Solution
Embrace the Digital Era with Authentic Branding
The digital era has brought undeniable change and authenticity is now crucial in today’s transparent world. We understand the value of realness and will use it to your advantage. We will bring passion, originality and experience to the table, using data analysis and keeping all options open to deliver you the best results.
With social media levelling the playing field and giving audiences the power to choose what they want to see, the old way no longer works. That’s why we use a component-based brand system, creating a suite of assets that will be used across all channels for consistency and continuity in messaging and branding. From logos to colours, typography and imagery, we’ll provide you with cohesive assets for your website, social media, email marketing and more.
Branding Design Agency UK
The Delivery Model
Consistency is Key
Our approach to branding focusses on delivering a consistent message and experience to your audience across all touchpoints, from your website and social media to your packaging and in-store displays. By using this model, you can build trust, loyalty and recognition with your target market, leading to increased sales and long-term success for your brand.
Research
- Clarify vision, strategies, goals and values.
- Interview management.
- Assess existing information.
- Research stakeholders’ needs and perceptions.
- Marketing, competitive, technology, legal and language audits.
- Evaluate brand architecture.
Clarify Strategy
- Synthesise learnings.
- Clarify brand direction.
- Develop a positioning platform.
- Create brand attributes.
- Develop key messages.
- Write a brand brief.
- Create a naming strategy.
- Write a creative brief.
Design Identity
- Visualise the future.
- Brainstorm the big idea.
- Design brand identity system.
- Explore key applications.
- Finalise brand architecture.
- Present visual strategy.
- Achieve agreement.
Touchpoints
- Finalise identity design.
- Develop look and feel.
- Initiate trademark protection.
- Prioritise applications.
- Design integrated systems.
- Apply brand architecture.
Manage Assets
- Build synergy around your brand.
- Develop launch strategy.
- Initial internal launch.
- External launch.
- Develop standards and guidelines.
- Nurture brand champions.
Branding © Midnight Awl
Branding Design Agency UK
The Changing Market
The Future of Branding – Disruptive & Empathetic
We’re transforming the industry to meet your needs. We believe that to create a successful brand, you will need to understand your goals and values and craft a relatable narrative. Authentic, disruptive brands embrace imperfection and connect with their audience through empathy, driving social sharing and brand awareness.
We’ll fundamentally reshape the way followers interact with the market, keeping your target audience in mind when developing your brand and prioritising maintaining a positive connection with them. We encourage openness to feedback, including user-generated content, to learn and grow.
Our approach is to stay humble, listen to your followers and make necessary changes to continuously improve the brand and customer experience.
Branding Design Agency UK
The Rising Value of Intangible Assets: Why a Strong Brand is Crucial for Business Success
A study by Ocean Tomo found that intangible assets now make up 84% of the value of the S&P 500 index, up from 17% in 1975. This shift is driven by a number of factors such as the rise of the knowledge economy, the globalisation of business and the increasing importance of intellectual property.
Intangible assets include patents, trademarks, copyrights and brands. While it’s difficult to put an exact figure on the value of a brand, it’s clear that it plays a significant role in a company’s overall worth. A study by InterBrand and S&P Global found that the top 39 global brands are worth an average of 26% of their intangible assets. This means that for every $100 of a company’s intangible assets, $26 can be attributed to the brand alone.
A strong brand, therefore, will have a significant impact on a company’s value.
Source: Intelligible Asset Market Value Study by Ocean Tomo, 2017
S&P 500 Market Value in Percentages from 1975 to 2015
Tangible Assets
Intangible Assets
Branding © Leigh Spirit Co.
Branding Design Agency UK
The Perfect Product
Your Brand Will Be Your Promise to Your Customer
Having a clear and consistent strategy for communicating and delivering your messages is essential for building a strong brand. This will include decisions on how, what, where, when and to whom you plan on communicating your message.
A well-executed branding strategy will lead to strong brand equity, which means that the added value brought to your products or services allows you to charge more than what identical, unbranded products command. This is because people are willing to pay a premium for a product or service that they perceive as being of higher value or quality. Strong brand equity also helps to increase loyalty, which in turn will lead to repeat business and positive word-of-mouth marketing.
Sam
Graphic Design Services UK
Strong Leadership
Meet Your Branding Design Project Manager
As the branding design project manager, he will play a crucial role in ensuring that your image is effectively communicated to the target audience. His responsibilities will include overseeing the entire branding design process, from developing the initial concept to final implementation. He will be the point of contact for all stakeholders involved in the project, including designers, marketers and executives.
It will be his job to ensure that everyone is on the same page and that the project is moving forward on time and within budget.
Branding © Falchion
Your Team
Design Dream Team: How a Balanced and Diverse Approach Can Take Your Project to the Next Level
You’ll always find a project manager and senior designer leading the charge. But don’t worry, if the project requires additional support, our team is fully equipped to expand and adapt as needed.
With a project manager overseeing a senior designer, at least one mid-level designer and a junior designer, we will ensure a balanced and diverse approach to the project. The team will work together to brainstorm ideas, create mood boards and develop a comprehensive plan that aligns with your goals.
Project Manager
Senior Designer
Designer
Junior Designer
Collaborators
Branding © Picador