To assist Avacardy with their photography, we start by understanding their goals and objectives for the photoshoot. We collaborate to identify the message they want to convey through their photography and develop a creative brief that outlines the project’s requirements.
Seizing the Opportunity
Get Picture Perfect Product Photos
As a small or medium-sized brand, we know how tough it can be to generate consistent sales. And one of the biggest obstacles we face is making our products look as good as possible for online audiences. Nowadays, people are spending more time than ever taking pictures and posting them online. So, if your product photos don’t stand out, you’re missing out on potential followers.
Professional photographs can be pricey and not everyone has the skills or budget to create high-quality images themselves. In the case of Avacardy, they were struggling to get the perfect shots for their patented greetings cards filled with confectionery. They had been using a lightbox and basic digital camera, but they just weren’t getting the results they needed.
From Lightbox to Limelight
Joules approached Avacardy to feature their products on the Joules homepage for the build up to Mother’s Day. However, in order to be approved for the promotion, Joules required high-quality images that met their specific standards. Unfortunately, Avacardy’s current lightbox images just didn’t make the cut.
That’s where we came in!
Avacardy approached us with an open brief and gave us full creative control over the project. They only had one request – that the final images be the correct size and resolution for seamless integration onto the Joules website. With our expertise and attention to detail, we were able to deliver stunning product photos that met Joules’ requirements and helped Avacardy shine online.
Outlining the Solution
Captivating Visuals & Collaborative Solutions for Perfect Results
Investing in top-of-the-line equipment, our in-house studio boasts state-of-the-art lenses, full-frame digital cameras and professional lighting. What sets us apart is our immersive real-time cloud-based link-up for remote collaboration.
They work with us from their own space while feeling like they’re in the studio with us. Our collaboration was on point with the approval of their props to produce product photos of high standards. Post-production elevated these even further to deliver the best possible outcome. Additionally, we offered photography tips and tricks to help them even further.
The Changing Market
Meeting Market Demands and Budgets
One of the biggest challenges small brands face is keeping up with the ever-changing demands of the market. Consumers are constantly seeking fresh and innovative ways to engage with products, which means brands need to be on top of their photography game to meet these demands. Another challenge for small brands is the need to balance quality with affordability.
At our studio, we believe that everyone deserves access to high-quality product photography, regardless of their budget. That’s why we offer customisable packages that will fit any budget without sacrificing quality.
The Perfect Product
Goals for Growth
How Our Product Photography Helped Exceed Expectations
We were thrilled to hear that the promotion we worked on for Joules exceeded all expectations and helped to skyrocket their sales. In fact, it surpassed typical sales by more than four times!
Joules was so impressed with our images that they approved them without any changes needed. This just goes to show the importance of high-quality product photography in the success of a project. However, it’s important to remember that working with sales websites that take high commissions will impact your profit margins. While increased sales are great, it’s essential to research viability thoroughly to ensure that the increased revenue translates into profit.
Surpassing typical monthly sales by more than four times
Their cake cards are a unique gift that you can send through the post to brighten up someone’s day for any occasion. They consist of a card and a choice of two slices of yummy cake, sweets, brownies, wine pouches and gifts, all packaged together in a specially designed box.
You can’t go a day without seeing photos in magazines, posters and all over social media, especially with the availability of our photography services in the UK. It has become an important way we communicate and tell stories.